The telecommunication sector is on the move in 2013.
That isn’t merely a figure of speech.
It’s a statement of fact as mobility becomes an ever-more dominant feature on the telecommunications landscape.
According to Deloitte1, 2013 will see a new record of 1 billion smartphones shipped with an installed based of close to 2 billion smartphone users by the end of the year. Add to this a base of some 270 million tablets and it clearly adds up to a huge demand for mobile telecommunications services.
That plethora of devices will also drive an accelerated deployment of Long Term Evolution (LTE) networks by carriers.
LTE (more commonly known amongst consumers as 4G) networks create a new standard for high-speed data services to smartphones and data terminals alike.
Much is expected of them.
As Ofcom’s Ed Richards said during the auction of 4G bandwidth auction in 2012: “New 4G services will stimulate investment, growth and innovation in the UK, and deliver significant benefits to consumers in terms of better, faster and more reliable mobile broadband connections."2
For consumers, the promise is for more and faster data services on their devices ranging from Instant Messaging to music, social networking and video.
For carriers, the challenge is to embark on the necessary new infrastructure projects to deliver 4G services - and then work out the best way to monetise them.
Options3 for consideration are likely to include launching compelling new apps that can harness the network’s full potential, meeting the burgeoning demand for mobile broadband and looking beyond traditional consumer segments for fresh opportunities.
We can also expect to see many operators re-thinking the way they structure their tariffs with a view to offering plans targeted around specific applications or covering multiple mobile devices – a necessary step towards safeguarding their customer relationships in an increasingly connected world:
As internet penetration grows, along with new types of devices and solutions including the cloud, tablets and apps so too does the range of services which can be provided to this interconnected world – anywhere and anytime. Put in the context of the fight for the consumer, what this means is that businesses need to be increasingly aware not only of the demanding consumer, but also of the networks to which these consumers are connected. Because an individual experience, good or bad, can quickly be amplified across a range of local and global networks – faster than you could think possible.4